Brief: Create a Blog which extends the Brand of ACHICA.com.
It Brand ID should look like a "sister" site.
The concept is to enforce the ACHICA message while maintaining an independent enough voice to allow for the site to be regarded as a portal for style and design tips, which by association enforces the ACHICA brand and helps push traffic to ACHICA.com
SEO marketing a Brand : Achicaliving.com
ACHICAliving: blog brings you home and lifestyle inspiration from free-to-join online members-only shopping club ACHICA.com,
This blog in a few months has become a favourite blog of Harrods, the Conran Store and winner of best blog voted by Dorset cereals — how's that for social networking!