Role: Lead Designer and Production Manager
*To create a press pack which best illustrates the style, quality and
value of the ACHICA shopping experience.
Results: Inspired by trump cards, the ACHICA look book was to design as a set of pullout cards which journalists could share with one another or keep just their favourite product in a look book.
The pullout nature of the cards was intended to help promote the cards go viral by the ease of sharing with others, this design would also allow for an easy to maintain and update mix and match of content, which was important with the fast turn around of products in the Achic scape.
Promoting the Brand through the press
ACHICA.com: is the members-only luxury lifestyle store offering up to 70% off luxury brands exclusively to its members in a number of categories including Homewares, Kitchenware, Furniture, Garden, Kids, Sport and Gifts.